Becky’s Story and the Waggle Why
Meet Becky
Becky spent more than 40 years in corporate finance, working her way up from junior accountant to senior vice president. Along the way she handled accounting, tax, audits, legal questions, and compensation and benefits for everyone from new hires to the CEO. She led teams at The Coca-Cola Company, SunTrust (now Truist), Georgia-Pacific, and Blue Cross Blue Shield of Florida, and she worked regularly with corporate boards.
She's a Certified Public Accountant with a B.S. in Accounting, a master's in Human Resource Management, and training through Harvard's Executive MBA program. Her real gift is translation: she takes the tangled worlds of tax, legal, and finance and turns them into one clear picture you can use.
She also knows money decisions don't happen in a vacuum. Becky was married for 26 years, then divorced and single for more than 20. She's a mom of two grown kids and a grandmother of three. She retired at 65. And she served as the executor of her parents' will after their passing, working alongside five siblings. The big transitions? She's lived them.
Along the way, she kept meeting smart, capable women who felt lost when it came to their own money. Becky knows that financial confidence isn't just about knowledge. It's about peace of mind. So she built Waggle. The name comes from the "waggle dance" that scout bees use to guide the hive toward food and resources. It's a fitting symbol for what we do: helping women navigate toward confidence, together.
Becky lives on the Blue Hill Peninsula, and Waggle is rooted here. You might run into her at the farmers market, at tai chi, or at a contra dance. Say hello!
I've seen this need. I can help women celebrate what they've achieved and go from there; from worry and fear, to confidence.
Becky Lynn-Crockford, Waggle Founder
Why Women, Why Now
More women than ever are managing money on their own later in life, whether after a divorce, the loss of a spouse, or simply by choice. Many were never taught the financial basics, and many feel embarrassed about that fact. They shouldn't. This information was never handed to them, and Waggle exists to change that.
An Educator, Not an Advisor
Becky doesn’t sell financial products, manage money, or tell you what to invest in, and she doesn’t earn commissions. Instead, she helps you understand your situation, figure out the right questions to ask, and know what good advice looks like when you hear it.
Curious what a session is like? See how Waggle works.
